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New (somewhat useless?) stats on Android usage

Nielsen recently released some new statistics on Android uptake in the US. It shows that Android users skew towards a younger segment, with 50% of buyers being below 35:

What does this mean for marketers, developers and media companies?  Absolutely nothing in my opinion.  Android will become the dominant OS simply based on the support it has among handset vendors, iPhone will always have  a strong loyal following – and everyone is just watching to see if Symbian will simply go away. You will need to address all devices whether with apps, services or sites regardless, and if you want to know if you need to change your messaging based on OS, I’d rather look at this image (courtesy of Gizmodo) to determine what to do than any stat put out by a research firm:

Posted in The Business of Mobile.

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